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Google Ads Character Counter

Draft responsive search ad copy and check the commonly used headline and description character limits as you type.

Responsive search ad copy

Character counts

Start typing to check each field.

How to Use the Google Ads Character Counter

Check the length of three headlines and two descriptions for a responsive search ad.

1

Enter ad copy

Add text to any of the three headline and two description fields.

2

Read each count

The results list each field's current count against its 30- or 90-character guidance and flag text over the limit.

3

Verify in Google Ads

Use the final copy in Google Ads and confirm current platform requirements before publishing.

Frequently Asked Questions

Does this create an ad?

No. It only counts the text entered in its five fields.

Why verify in Google Ads?

Advertising product rules and asset requirements can change.